Do you have any questions about Breadcrumbs? Check out our FAQ below.
What is Breadcrumbs?
Breadcrumbs is a Revenue Acceleration platform built with lead scoring at its core. Scoring is a proven methodology that successful companies have been using for years to prioritize highest quality prospects and customers and uncover revenue opportunities with the contacts in their databases.
Breadcrumbs makes it faster, easier, and more affordable to leverage scoring and does it in a way that delivers more meaningful and actionable scores.
When you have scoring in place, you’ll be able to trigger the right action at the right time by mapping intent to the customer journey. Here are some of the most common scenarios:
- Nurture leads that are not ready to buy with an email marketing campaign that includes valuable educational content
- Reach out to leads that show higher intent and are ready to start a conversation with your sales team
- Explore upsell opportunities with your current customers that are approaching their plan threshold
- Enhance the customer experience by cross-selling other solutions that help them meet their goals
- Prevent churn by monitoring product or service engagement data and engaging with inactive accounts
Do you offer lead generation services?
We do not offer lead generation services. Breadcrumbs works to uncover potential revenue within your existing database through the use of scoring.
Can I get a demo of Breadcrums?
Sure! Feel free to book a 30-minute demo with one of our Revenue Experts here. We will have a chat about what you are trying to accomplish and let you know if we can help. If there’s a fit, we will work hand in hand with you to hit your goals.
How can I contact support?
Click the chatbot button in the bottom right, and ask away. We'll respond as fast as possible.
What differentiates Breadcrumbs from other lead scoring systems?
Many current lead scoring systems deliver standard linear lead scoring. Breadcrumbs, on the other hand, is a supercharged version of lead scoring and it is built with today's complex buyer journey in mind.
This means that it now applies to more than just acquisition, encompassing upsell, cross-sell and churn detection. It allows you to prioritize your leads and engage with current customers when they are most likely to buy, upsell or churn – all in one platform.
At the highest level, we’ve done two things that revolutionize scoring.
First, we’ve added Recency and Frequency as core variables of how our models work. Adding Recency and Frequency means our models create truly dynamic scores! We identify the moment intent appears, unlike the self-fulfilling cumulative scoring models of the past.
Second, we help you make sense of your data and how the different data points contribute to achieving your objectives. The old way relies on subjective negotiation-driven models or getting lost in the data science black hole of competing priorities.
Which integrations do you support?
We are adding new integrations on a monthly basis: have a look at the most up-to-dated list here. If you have a suggestion of which integration we should build next, let us know in the chat below.