Connect your data sources

This article will show you how to connect data sources to Breadcrumbs.

There are two types of data sources you can add to Breadcrumbs, primary and secondary sources. First, let's see how they differ:

  • Primary source Your primary source is the one source of truth when it comes to analyzing the leads that you are about to score. Once added, the primary source will inform your scoring model with all the available information.
  • Secondary source You can add additional connections and they'll automatically integrate your primary source with additional information.

Depending on the data source you wish to add to Breadcrumbs, connection instructions may differ. Pick your preferred data source from the list below to learn how to connect it to Breadcrumbs.

Primary and secondary sources

Secondary sources